David M. Schless

Used by traffic coordinators to create, locate, and update properties of online reporting for Internet ads.

• Search records in reporting item database by all relevant details
• Update records without leaving the page (AJAX)
• Multiple records can be updated at once
• Create new records
• In-app look-up of client account and reporting system organizational IDs
• Overall search parameters passed via GET to allow sharing of specific search results between users

Used by traffic coordinators to create and update online reporting pages for Internet ads.

• Campaign data parameters parsed from input of Excel spreadsheet content
• Creates or updates reporting item database based on input
• Creates or updates server-side templates from which reporting system's flat files are generated
• In-app look-up of client account and reporting system organizational IDs

Used by junior and mid-level engineers to create and organize javascript snippets, which generate the company's advertisements on publisher websites, for distribution.

• In-app look-up of client name and campaign directory.
• Placement data parameters parsed from input of Excel spreadsheet content
• Snippets generated based on records in publisher requirements database
• Snippets organized and written to files based by publisher

Used by traffic coordinators to gather and format performance statistics of polls within Internet ad units.

• Tracking parameters parsed from input of Excel spreadsheet data
• Tracking IDs matched to question and choice strings generated with ads
• Output reports delivery, performance percentages, and matches format required for offline reports

Used by junior and mid-level engineers to generate javascript files containing placement-specific tracking information for Internet ads.

• Verifies tracker count, URL formatting
• Verifies and auto-corrects tracker formatting based on tracker purpose and source partner (e.g., DoubleClick, Atlas)
• Allows indefinite expansion of tracking fields as tracker variety varies across campaigns
• Generates JS files with tracking information in specified directory

Used by traffic coordinators to format campaign performance data by date range.

• Allows uses to specify date ranges to retrieve performance metrics without having to create separate template files
• Displays performance metrics using same format as standard reporting pages
• Allows users to specify additional tracking parameters for either inclusion or exclusion, depending on desired report

Used by junior and mid-level engineers to generate tracking IDs and required files for Internet ad variants.

• Allows user to either specify content description or generate a dummy description for necessary number of versions of ad units
• Queries database for available IDs and updates database matching version IDs to user or script-generated text descriptions
• Outputs JS files containing version tracking information for use with ad units
• Allows user to specify if tracking parameters should be output in JSON or XML format

Used by junior and mid-level engineers to verify destination of third-party redirecting URLs to catch bad trackers early in production process.

• Returns information on destination of URLs input (final URL, HTTP status code, number of redirects, file size)
• Allows user to specify level to which redirection should be followed for test (first redirect only vs. all redirects)
• Allows user to specify automatic adding of cachebusters (random strings) to common trackers in order to verify parameter is accepted properly
• Allows user to spoof user agent to redirect URLs to check for variant behavior

Used by junior and mid-level engineers to create publisher-required "iframe buster" file* for Internet ad publishers and update company-provided ad code snippet pages to use the file.

• Generates publisher-side "iframe buster" file for publisher upload if not already available
• Detects code snippet pages (which provide javascript to produce ads to publishers) in user-provided directory for modification
• Allows user to specify not only which snippet pages to update but also which specific units on those pages (if not all units require the "iframe buster")
• Updates specified code snippets seamlessly

*The "iframe buster" is a small HTML file ad publishers upload to their servers in order to provide advertisers a method to migrate to the parent document if the iframe source is located on a different domain.

Used by junior and mid-level engineers to quickly generate Internet ad units with or without common test parameters during quality assurance process.

• Presents user with form for common values used in testing
• Assembles and outputs user input in appropriate javascript format to produce ad unit for testing
• Allows common test values to be filled into form with a click

Created and maintained website, hand-coded primarily in XHTML/CSS. Includes some light javascript, PHP, and Perl work as well. The core code of the site is still based on my work but since May, 2008, updates and maintenance have primarily been handled by others so I can no longer guarantee it's standards-compliance and well-formedness.